Ghana Career and Migration Fair 2024 — Organized by PrimeReach for GIZ & GEC

Services: Event Branding & Visual Identity | Graphic Design | Motion Graphics | Launch Event Creative | On-Site Creative Ops | Documentary Video Production

The Context

When GIZ and the Ghanaian-European Centre (GEC) came together to host the Ghana Career and Migration Fair 2024, they envisioned more than just an event — they wanted a national platform where Ghanaian youth could access credible career pathways and safe migration opportunities abroad.

The initiative included a Launch & Logo Unveil Event in August to generate buzz, leading up to a dynamic 3-day fair in September at the Golden Bean Hotel, Kumasi — bringing together thousands of job seekers, recruiters, migration experts, and institutional partners.

PrimeReach Marketing Solutions, the lead agency, entrusted TYNCAD LTD. as their creative engine for everything visual, motion, and storytelling — from the first teaser post to the last thank-you graphic and beyond.

The Challenge

Two Events, One Big Vision: Craft a unified visual identity that seamlessly connected the August Launch Event to the September Fair — building anticipation and consistency across every touchpoint.

Full-Suite Creative Execution: Design and deliver all branding assets for digital and print, including teaser campaigns, social media posts, large-scale stage backdrops, directional signage, event programs, and highlight videos.

Real-Time, On-Ground Support: Have our team physically present for all three days in Kumasi, providing live design edits and production support — ensuring last-minute sponsor or layout changes didn’t disrupt the event flow.

Authentic Storytelling: Produce a Success Story Documentary video from scratch — concept, filming, editing — capturing how the fair tangibly impacts lives, including:

• The inspiring story of an eServices Africa employee who landed his job through the previous year’s fair.
• The perspective of an eServices Africa Recruitment Specialist, showcasing the fair’s real impact on local hiring.

Our Approach

End-to-End Visual & Storytelling Execution

Launch & Logo Unveil:

• Brand new event logo and reveal animations.
• Branded invites, banners, and stage backdrops.
• Social media teaser designs and speaker cards.

Main Fair Branding:

• Countdown posts, daily highlights, and speaker features.
• Printed programs, signage, sponsor boards, and stage visuals.
• Thank-you posts to wrap up with gratitude and professionalism.

On-Ground Creative Ops:
TYNCAD’s designers and content team were on-site for the entire 3-day event, working shoulder-to-shoulder with PrimeReach, GIZ, and GEC — responding to real-time changes, ensuring branding stayed sharp, and handling urgent design updates or new assets instantly.

Success Story Video Production:
Our production team and PrimeReach Marketing Solutions planned, filmed, and edited a mini-documentary that brought real success to life — capturing heartfelt interviews, workplace footage, and the authentic journey of a beneficiary from eServices Africa, plus insights from their Recruitment Specialist.
This content became a powerful proof point for GIZ and GEC, showing how the fair delivers real, measurable impact.

Print-Ready & Media-Ready:
All final assets were delivered production-ready for print and optimized for digital channels, saving the lead agency hours of revision time and ensuring flawless execution.

The Impact

• The fair welcomed thousands of attendees, 100+ recruiters, and dozens of partners over three days.
• The Launch Event built early trust and excitement — with a strong, consistent brand identity that carried into the main event.
• Social engagement was amplified through clear, compelling visuals and authentic success stories.
• The Success Story Documentary gave GIZ and GEC powerful content to showcase the fair’s real-world impact — humanizing the mission and inspiring new partnerships.